Instagram today is one of the most expressive social networks in the online world and securing your company’s territory on it is a smart move in the search for new leads.
The network has grown dramatically in recent years, reaching over 500 million active users, surpassing even social media such as Twitter, Pinterest and the beloved Snapchat.
Knowing how to communicate with your audience through this medium guarantees a good advantage for your company, but, before that, it is necessary to know how to conquer followers who will get hooked on your publications.
With this in mind, today we’ve divided up 28 ways to get new followers on Instagram for your brand – read on to find out more!
Why invest in Instagram?
If the number of more than 500 million active users on the web doesn’t convince you, it might help to let you know that using images in content marketing brings surprising results for any kind of business.
And that’s not all. Instagram has over 60% of users online every day and an average of 80 million photos shared per day. On the other hand, according to Global Index, the network doubled its size in the last year, with an even higher growth forecast after the implementation of Instagram Stories.
If your person interacts on Instagram, there is no excuse for not being online as well, taking advantage of the communication channel to create closer links with your audience.
Investing in Instagram doesn’t require much to guarantee a good first step, just that:
- Attention to trends
- Watch your tone of communication
- Publish frequently
- Interact online
So, don’t waste any more time and go now to create your online profile!
What if I want to… buy followers?
If you still believe that buying follower packages is the best alternative for your business, it’s better to stop and rethink your marketing strategy. It’s the same with buying email lists.
Buying users on Instagram means that you are adding, in a non-organic way, a huge amount of numbers that will later become a decoration on your profile. Those additions include a lot of fake profiles, inactive users, and worst of all, active users who are not from your niche.
Always remember that numbers, by themselves, do not guarantee sales or popularity. You need to take into consideration hook-up, conversions, and other metrics that are not just vanity.
Before we start with our main topic, I invite you to download the Instagram ebook to learn more about social networking, strategies and best practices:
The best publication schedule
According to statistics, the best times to publish images in instagram during the week are between 17:00 and 18:00. The weekends (Saturday and Sunday) in the afternoon hours is when more users are on the social network. If we talk about publications for Instagram Stories, (the famous publications that are deleted in 24 hours) we could apply the same rule.
However, this may not be a rule for you, in many cases these times may not work for your audience, for several reasons, the first of which is to know your audience and understand what times they might be logging on to the social network and how often.
So if you have an instagram profile dedicated to people who work night shifts, for example, perhaps the schedule dictated by statistics is not correct, or if your audience are housewives, with more than two children, they might have time to view your instagram at different times.
Most used filters
Do you think a photo filter can be a key to gaining followers on Instagram? When editing photos, Instagram has 24 default filters (and 11 filters for Story postings), but you can manipulate photos with many more features such as brightness, shadows, saturation and more.
According to the famous Instagram Curalate specialist, images with more bluish and clean filters can generate more traffic compared to red or orange shades.
Generally, the Instagram profiles with the most interaction, in number of followers and likes, are those that use a certain filter for all the photos, so the feed looks more organized and professional.
One of the latest trends in photo filters in Instagram is making customizable filters with more professional quality, with the VSCO application. This application offers more diversified filters and although it is not integrated with Instagram it has been a success, the famous hashtag #VSCO
The same happens with the sizes of the photos, with Instagram you can frame your photos, in different sizes, the most recommendable is to choose one of the two options and always work with that type, this will help to give a more organized and dedicated face to your profile.
As for Instagram Stories, there are no statistics yet on the color filters applied to the images, but it is recommended that you let the high-contrast filters rest, as they take the focus off the message.
If we talk about the famous filters, besides entertainment, they generate a lot of interaction, of course, you must be consistent with the message you want to give to your audience.
If you manage a company’s profile, probably the face filters are not the most appropriate to use in your profile, leave them for your personal profile or for the instagramers of the moment. You could lose your followers on Instagram.
Please visit their page to know the ways to get more likes on instagram.