If you have a local or digital business you are most likely using Instagram and other social networks to promote your brand on them, is that right?
It is very important that your personal or business brand is well managed and you have a professional Instagram profile, don’t forget that social media is an important showcase for your business, if managed correctly it will give you many business opportunities.
With this guide to using Instagram professionally, you will learn how to tap the full potential of this social network that is bringing so much joy to brands.
I also explain how to change your personal profile to a company profile on Instagram if you don’t already have one and what the benefits are.
If you’re interested in keeping up with all the news on Instagram, here’s the link to the Instagram business blog.
How can Instagram Professional help you boost your brand or business?
With one billion active users per month, Instagram, the most visual and interactive social network, is a breeding ground for brands that want to position themselves and reach new customers.
So if you have a professional Instagram account and manage it properly, you can get more visibility for your business.
A picture is worth a thousand words, so instead of telling the customer how good your products or services are, why don’t you show them?
Instagram’s company profile helps you develop your presence on social networks through the use of original graphic content, images or videos. Creativity will be your weapon to make your business stand out on this social network.
It gives visibility to your products or services and positions you in search engines fairly quickly. Although it is important to promote your articles or services with advertising. If you have an ecommerce business, use Instagram Shopping, it will give a plus of visibility to your products.
You can create a community of followers who become potential customers and ambassadors of your brand, as long as you provide quality content and interactions with your fans.
If you need to get a following on Instagram, be sure to read this article.
If your business has a physical location, you can use geolocation. Your photos will appear on a map that brings your brand closer to the user.
Having a company profile on Instagram is very easy and essential if you have a business and want to take advantage of all Instagram professional features.
So the first step is to create your Instagram account or, if you already have a personal profile, upgrade it to a company profile.
How to activate your Instagram Professional profile?
You’ll see that it’s very simple, just follow these steps:
– Log in to your Instagram account, if you have a personal profile.
– Go to your profile, click on the three lines at the top right
– Below, under Settings – Account – Change to company account.
– Connecting your Instagram account to your Facebook business page (if you don’t have one, you’ll have to create one) is a must.
– Set up your business information with your email and address as directed by the application.
Company profile vs. personal profile on Instagram
The company profile has the following characteristics:
-It has a contact button on the main profile.
-It has call to action buttons.
-It includes your business category which is the same one you have on your Facebook page.
-You can add a link to your business address to open the Google Maps application.
-You can access your content statistics to measure your actions.
-You can place ads to promote your publications.
Instagram statistics in the professional profiles
With your Instagram Professional account you can access statistics, which is absolutely necessary to measure the performance of your publications.
Thanks to the statistics you can know what time your followers are online and who they are (men, women, age, country).
You can see how your posts have worked, the interactions you have had every day of the week, how many people have visited your profile, if they clicked on your website, the scope of your posts and a lot more information.
How to access Instagram statistics?
From your profile, click on the three little lines at the top right. Once inside, click on stats.
The first thing you’ll see is all the information about the content you’ve posted.
You can filter according to your interests (interactions, comments, likes, profile visits, reach, etc.)
The Activity section shows you the interactions that you have had in the last week, offers you very interesting data about the visits that your profile has had and compares them with the previous week.
It also shows you the clicks you have had on your website (if you have a link to your website in your profile), as well as the data on the reach and impressions your posts have had.
Always follow their page, to know where to find free instagram followers.